Bachelor Degree in Business Administration with Marketing Concentration - Job Outlook

A Remington College Bachelor’s Degree in Business Administration with a concentration in Marketing may help prepare you for a potential career in fields including advertising, sales, web marketing, promotions, or public relations.⁽¹⁾

Apply Your Marketing Skills in Various Industries

Many industries today lean heavily on their advertising, marketing, promotions, and public relations efforts to drive the success of their businesses. Wholesale, retail, manufacturing, banking/finance, insurance, scientific, technical, educational, health care, television, radio, and Internet businesses all rely on the expertise of degreed business marketing professionals to get their products and services in front of the buying public.

For marketing, sales, and promotions management positions, the U.S. Bureau of Labor Statistics states that employers often look for candidates who have earned a bachelor degree in business administration with an emphasis in marketing.

Potential for Growth in the Marketing Field

The U.S. Bureau of Labor Statistics also reports that "overall employment in advertising, marketing, promotions, public relations, and sales management is expected to increase by 13 percent through 2018."

This type of career path is a good fit for people who are creative, have the ability to communicate persuasively, can "think on their feet," are tactful, have good judgment, and can establish and maintain effective relationships with people at all levels within and outside the company, in addressing the needs of current and potential clients.

Entry-level positions as sales representatives, purchasing agents, buyers, or product, advertising, promotions, or public relations personnel may open the opportunity to future management positions once you have the necessary experience. Your industry knowledge, language skills, and level of expertise with computer software may also be key factors in assessing your growth potential.

If you want to get started on a career in business marketing, earning your bachelor degree may be an important first step! Remington College’s Bachelor Degree program in Business Administration with a concentration in Marketing may help you on your way! Contact us today for more details.